Benefit Cosmetics Unveils New AI Pore-Detecting and Analysis Tool

Benefit Cosmetics has launched a new AI-powered Pore Analysis Tool (PAT) that detects and analyzes pores in real time. The live skincare diagnostic was custom made for Benefit in partnership with Perfect Corp.

It is available currently in the US, UK, and Australia.
 
“We are so excited to continue our partnership with Benefit Cosmetics, this time to provide an innovative technology solution for digital pore-detecting and skin analyzing. The custom development of AI-tech paired with Benefit’s PAT gives people everywhere the chance to take a proactive approach to their skin health, learning about their pores and getting personalized product recommendations in a fun and convenient way.” said Alice H. Chang, founder and CEO of Perfect Corp.
 

PAT Experience

Consumers can access the tool on an app on a computer or smartphone; the device’s camera scans a customer’s face and pores in real time, instantly measuring individual levels and degree of concern for clogged pores, pore size, and uneven texture. It then provides results, which explain the potential causes of each concern and provide personal product recommendations based on the customer’s primary pore concern.

In addition, PAT also features custom interactive pinch-to-zoom capability to see pores close up.
 
Benefit has been into pores for more than a decade. Its primer—The Porefessional—rolled out in 2010 and quickly became a bestseller. More recently, the brand rolled out Pore Care, a collection of pore-focused skincare products under The Porefessional franchise.
 
“Benefit created The Porefessional franchise because we know that great skin starts with great pores,” said Toto Haba, SVP of omnichannel marketing at Benefit Cosmetics. “Whether it’s through innovative and digital AI technology like PAT, in-person consultations and services from our trained aestheticians, or through our high-performing products, we are laser-focused on providing customers with the right approaches to solving their pore challenges.” 
 

Benefit and Perfect Corp.

Benefit and Perfect Corp. partnered in 2018 to develop Benefit’s virtual brow try-on for customers. More than 1 million customers have tested out new brow looks and spent more than 125,000 hours on the site in just the past few years, according to Benefit.